Articles

Here is a list of all the articles published on Small Business Planned. Each has been placed into neat categories, so you can find related information easily.

Small Business Overview

The Keys to Small Business Success
An overview of the three most important drivers of small business

Small Business Failure Rate: 9 out of 10?
Is the small business failure rate really 9 out of 10? Or is it a myth?

Argh! 15 Mistakes That Damage Your Small Business
Understand 15 common mistakes that most small business owners make. Then overcome them

6 Horrible Text Formatting Mistakes That Cost You
Are these basic mistakes costing you readers and sales?

Why Your First Sale is the Most Important
Your first sale sets the tone for your entire relationship. Make it work

Rework 37Signals Book Review
Looking for a book to offer you practical management tips. You’ve found it.

Your Small Business Brand

What is a Brand Name? It’s Everything.
How important is the name of your business? Prove it.

Successfully Choose a Great Brand Name
What you need to know about choosing the best brand name for your small business

Positioning: The Brand Personality For Your Small Business
What’s the personality of your small business. Who would they be if they were a person?

What’s a Unique Selling Point/Proposition?
Your small business must stand out from the competition. To do this you need a unique selling point

Eureka! Finding your Unique Selling Point
Now that you understand what a unique selling point it – it’s time to find yours

Your Small Business Logo

Your Logo: 3 Design Fundamentals You Must Conquer
The fundamentals of logo design. Ensure you understand this

Free Logo Design Brief: Download Yours Now
Download a free logo design brief and use it to brief your logo designer

Small Business Outsourcing Saved Me $5,000 and My Sanity
How outsourcing has successfully saved my small business money and time

Elance: Where to Find a Great Logo Designer
I recommend finding a great logo designer on Elance. There’s so many reasons why

Elance vs vWorker Review
Which is the best for your outsourcing needs?

Logo Design: Assess the Work of Your Designer
Setting the right framework will ensure you get the best logo design from your graphic designer

Logo Specifications: Don’t Pay Up Until You Read This
Make sure you secure your fonts, colours and files before you sign off your logo design

What is the Difference Between a JPG, GIF, TIFF, PNG and EPS?
Make sure you know the differences between your image file types, so you can select the best one to use.

Your Small Business Website

Creating a Website For Your Business
An overview of what’s needed to create a small business website

Choosing the Best Domain Name
Understand what makes a great domain name and what to avoid

What is the Best Domain Hosting
7 tips showing what to look for. Plus a recommendation with a discount coupon

Anchor Text Improves SEO
Ensure you understand how using the right anchor text improves your search engine ranking.

A Free Photoshop Alternative
Checkout and download Paint.NET an excellent image manipulation software package that’s free.

Paint Net How to Tutorial
Understand how to use the basics of Paint.NET with this software overview

Using Layers in Your Artwork Makes Sense
If you’re not using layers in your artwork, you need to read this

Finding Free Images For Commercial Use
Get the links to the best free sites for images

10 Questions to Answer Before You Buy Images
Do not download an image until you’ve answered these questions

What is a Gravatar Avatar?
Don’t be a nobody. Ensure you have an active Gravatar when you’re commenting

Choose a Cool Avatar: Essential Tips
Here’s the essential guide to choosing a good avatar for your small business

What is a Favicon?
A favicon is a small icon that represents your website. Here’s why you need one

Become an A+ Favicon Generator
Here’s the detailed instructions you need to create a free favicon

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