When I mention AAMI car insurance, the first thing you’d probably think of is Rhonda and Ketut. They’re the stars of a popular AAMI ad campaign that has been running for over a year now. Now whether or not Rhonda and Ketut have overshadowed AAMI brand or complemented it isn’t something that I’ll be examining. [...]
We No Longer Feel Better On Swisse?
October 20, 2012 By 4 Comments
After a huge blitz earlier in the year, Advertisements by Vitamin company Swisse seem to have largely dropped off our screen. I’ve previously discussed multivitamin endorsements before. This article is about the battle to embed a perception into your target audiences mind. Because if you’ve embedded a perception, it lives on for quite a long time. Even without [...]
Why You Shouldn’t Buy Fake Reviews
September 30, 2012 By Leave a Comment
No. No. Naw. No. Don’t buy fake reviews for your business. You’re playing in dangerous waters. Yes, reviews are huge endorsements of your products and can help sway people to purchase your products that would otherwise be non-committal. But it’s dangerous – hugely dangerous to pay someone a few bucks from Fiverr to smudge out [...]
Hi, I'm David Moloney, the web designer, marketer and writer at Small Business Planned. I want you to get the best out of your small business. To make your friends, relatives and accountant look at your business with envy 
