Wait a second. It looks like the playing field has changed. In my previous article about the importance of anchor text I recommended using the same anchor text consistently across all your articles and directory posts. I said that over time this would show Google that you are the authority for a given keyword phrase. [...]

Links are the currency of the internet. Links create and build reputations, greasing the internet with every click. In fact Google’s all powerful algorithm is primarily based on link authority. It’s powerful stuff. It’s not just the link itself that carries the SEO power. It’s the text within the link that carries the Google juice. [...]