Occasionally I come across a bad magazine ad- one that I can't understand, despite gnawing at my top lip. Below is one such ad - for a brand named 'Breakaway'. This was a full page print ad in a recent edition of Victoria's Royal Auto magazine (a..
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Is Black Friday Really Good For Business?
Well, another Black Friday has come and gone to cheers within the media. Maybe you yourself picked up a bargain on electronic goods, music or perhaps a fancy shirt. But are Black Friday sales events really a big win for business? If you listen to..
AAMI’s New App. Waste of Money?
When I mention AAMI car insurance, the first thing you’d probably think of is Rhonda and Ketut. They’re the stars of a popular AAMI ad campaign that has been running for over a year now. Now whether or not Rhonda and Ketut have overshadowed AAMI..
We No Longer Feel Better On Swisse?
After a huge blitz earlier in the year, Advertisements by Vitamin company Swisse seem to have largely dropped off our screen. I’ve previously discussed multivitamin endorsements before. This article is about the battle to embed a perception..
Why You Shouldn’t Buy Fake Reviews
No. No. Naw. No. Don’t buy fake reviews for your business. You’re playing in dangerous waters. Yes, reviews are huge endorsements of your products and can help sway people to purchase your products that would otherwise be non-committal. But..
Here’s A Very Bad Magazine Ad. Grrr…
I often see bad ads. Usually I just skim over them or shake my head wondering whether the client knows they are wasting money. But occasionally – very occassionally – I come across an ad that is so bad it makes me stop, stand up and..
Do Multivitamins Work? Endorse It
Credibility and trust. It takes a lifetime to build and an instant to shatter. You need to understand that your credibility is one of your strongest assets in business. People will back you if you’re credible. People will disown you if..
Ads I Love: Tom Waterhouse Review
Have you seen the Tom Waterhouse ad? Just like the Nikon ad, there’s an X factor about it that appeals to me. Let’s take a closer look… First of all, I must say that I am against betting agencies being able to advertise on mass..
Ads I Love: Nikon
In case you’ve never snapped a photo in your life, Nikon is regarded as one of the premier camera makers in the World. All the camera nerds I know swear by Nikon and wouldn’t dare switch to a competitor. Now that’s brand loyalty...
Is Yellow Pages Advertising Worth It?
Yellow Pages (owned by Sensis) offers Yellow Pages print directory advertising and Yellow Pages online advertising. Business can get a free listing in each, but to get a decent sized ad you need to lay down your wallet and usually some serious cash...