Have you seen the Tom Waterhouse ad? Just like the Nikon ad, there’s an X factor about it that appeals to me. Let’s take a closer look… First of all, I must say that I am against betting agencies being able to advertise on mass media (TV, radio and print). I think this normalises gambling [...]
Ads I Love: Nikon
April 10, 2012 By 4 Comments
In case you’ve never snapped a photo in your life, Nikon is regarded as one of the premier camera makers in the World. All the camera nerds I know swear by Nikon and wouldn’t dare switch to a competitor. Now that’s brand loyalty. Have you seen the latest Nikon campaign – ‘I AM…’? It’s a [...]
Is Yellow Pages Advertising Worth It?
February 19, 2012 By 12 Comments
Yellow Pages (owned by Sensis) offers Yellow Pages print directory advertising and Yellow Pages online advertising. Business can get a free listing in each, but to get a decent sized ad you need to lay down your wallet and usually some serious cash. So the question that comes up each year is – is Yellow [...]
Hi, I'm David Moloney, the writer at Small Business Planned. I want you to get the best out of your small business. To make your friends, relatives and accountant look at your business with envy 
