Last night I watched Novak Djokovic win the final of the 2012 Australian Open. It was the longest tennis match in Australian Open history (5hr 53 minutes). Apparently the longest professional tennis match was a shade over 11 hours and was played over three consecutive days (I think they even ran out of deuce). But [...]
What is the Gruen Transfer?
December 13, 2011 By 7 Comments
Gruen transfer, sounds like a funny name right? Almost like a kind of beer. But what is the Gruen Transfer? Actually it’s a term coined by the Austrian architect Victor Gruen and it’s all about influencing shopping centre design to maximise unplanned sales. It pretty much takes small business mistakes, flips them on their head [...]
Your Email Address Sucks
August 21, 2011 By 13 Comments
If your a small business owner that emails customers, your email address can speak volumes about your professionalism, your approach to business and your tech savvy-ness. Seriously, You Still Use @hotmail @yahoo or @gmail? If you are a small business owner that communicates with customers through a @hotmail, @yahoo or @gmail email address, I am [...]
Office Artwork: Doing it Yourself
May 17, 2011 By 4 Comments
If you’ve got a customer facing business, chances are you’ve got a physical location. As noted in 15 mistakes that cost your small business, business – customers view your store and your brand as one in the same. A dilapidated store screams a dilapidated business. Office artwork can make all the difference. A few paintings [...]
Gary is the Most Successful Man in the World
February 8, 2011 By Leave a Comment
Have you met the most talented person in the World? His name is Gary. Gary runs a successful accounting firm, has generated millions in game changing marketing campaigns and has personally built global IT infrastructure for Coca Cola. Gary also knows more about the Google algorithm than Matt Cuts. When his sites aren’t on top, [...]
Small Business Consistency Pays Off
January 26, 2011 By 3 Comments
Small Business Branding consistency is one of the most fundamentally important factors in the keys to your business success. If you want to be known for a level of quality or for being a business that delivers something different, you need to back this up at every opportunity. One miss and you’re down the plug [...]
80 20 Rule: Pareto Principle
January 9, 2011 By 4 Comments
Have you heard of the 80 20 rule? Well, it’s official name is the Pareto Principle, named after the economist Vilfredo Pareto. The principle has been used successfully by Microsoft, 37signals and Tim Feriss to allocate effort for maximum results. So what’s the go? In an ideal World we’d like to believe that effort and [...]
10 Questions to Answer Before You Buy Images
September 5, 2010 By 14 Comments
Now that it’s easy to find free images for commercial use, your communications can be improved tenfold. Well almost. Sure, there are millions of images to choose from – but with choice comes responsibility. It’s important to choose the right image for your piece. This is especially true if you’re looking to buy images, but [...]
Why Your First Sale is The Most Important
August 28, 2010 By 3 Comments
The first purchase a new customer makes with you is the most important transaction you’re going to have with them. So much is riding on its success. If your customer’s first purchasing experience meets or surpasses their expectations, they are likely to make subsequent purchases. And then further purchases, all the while developing an ongoing [...]
6 Horrible Text Formatting Mistakes That Cost You
August 12, 2010 By 12 Comments
Have you ever stumbled across some great information, only to be faced with really bad text formatting? What a downer. Don’t let this happen to you. Just like other mistakes you can make in small business, this is a horrible no no that can be avoided. Poor presentation turns reading into a chore. Unless the [...]
Hi, I'm David Moloney, the writer at Small Business Planned. I want you to get the best out of your small business. To make your friends, relatives and accountant look at your business with envy