A brand is the shorthand for your business. And it has a strong emotional attachment. So how do you ensure your brand name has the best chance of making your customers swoon? For every powerhouse brand like Rolex and Sony, there’s millions of smaller brands that don’t score a second glance. Here are the fundamentals you need to know about choosing the right brand name for your small business…
What is a Brand Name? It’s Everything
March 15, 2010 By 12 Comments
In essence a brand is a label, which represents the promises your business pledges to deliver. This could be a promise of quality, competitive prices, convenience, fun, nostalgia or prestige. If you successfully choose a great business name, the operations of your business will have a better chance of success with your target market. In [...]
Hi, I'm David Moloney, the writer at Small Business Planned. I want you to get the best out of your small business. To make your friends, relatives and accountant look at your business with envy 
