Positioning is the personality and perception of your small business. Put simply, it’s the space that your small business and brand occupies in the mind of your customers. You can’t tell customers what they should think of you. You can only influence what they think of you. Here’s how…
What is a Brand Name? It's Everything.
March 15, 2010 By 12 Comments
In essence a brand is a label, which represents the promises your business pledges to deliver. This could be a promise of quality, competitive prices, convenience, fun, nostalgia or prestige. If you successfully choose a great business name, the operations of your business will have a better chance of success with your target market. In [...]
The Keys To Small Business Success
February 22, 2010 By 7 Comments
Success in small business is far from easy. In fact, it’s extremely difficult, especially if your small business is built on shaky pillars. If your business is not built on these two key pillars it will just be drifting with the current with barely an oar for support.
Hi, I'm David Moloney, the writer at Small Business Planned. I want you to get the best out of your small business. To make your friends, relatives and accountant look at your business with envy