Here are my latest articles on websites, marketing, processes reviews and resources. If the information helps, feel free to leave a comment or share the content.
You put in incredible hours to build your small business brand. Don’t let small mistakes blow all your hard work and make you look second rate. The following are a list of 15 areas that many small business owners neglect, costing them dearly...
We all love control. Control of the television remote, the amount of sugar in our coffee or the people we’ll sit next to at the next Wedding. It’s natural to want things done our way. You likely have an accountant who provides specialist advice..
A logo is a graphic emblem that represents your brand and therefore your small business. A logo is the shorthand that immediately identifies your small business among a sea of competition. A logo is not a brand name. A logo is representative of your..
As discussed in what’s a unique selling point, your unique selling point is your differentiator which separates you from your competition. Now we know how important this differentiator is to your small business, it’s now time to get to work and..
Your small business needs to be remarkable. It needs to stand heads and shoulders above your competition. When customers actively compare your small business to your competition, you want them to be compelled to choose you to the exclusion of..
Positioning is the personality and perception of your small business. Put simply, it's the space that your small business and brand occupies in the mind of your customers. You can’t tell customers what they should think of you. You can only..
A brand is the shorthand for your business. And it has a strong emotional attachment. So how do you ensure your brand name has the best chance of making your customers swoon? For every powerhouse brand like Rolex and Sony, there’s millions of..
In essence a brand is a label, which represents the promises your business pledges to deliver. This could be a promise of quality, competitive prices, convenience, fun, nostalgia or prestige. If you successfully choose a great business name, the..
‘..and did you know that 9 out of 10 businesses fail?’ This statement is published as fact in countless websites. You may have even heard speakers source it as the truth. Sometimes the quote may even add a time frame such as ‘9 out..
Success in small business is far from easy. In fact, it's extremely difficult, especially if your small business is built on shaky pillars. If your business is not built on these two key pillars it will just be drifting with the current with barely..