Here are my latest articles on websites, marketing, processes reviews and resources. If the information helps, feel free to leave a comment or share the content.
Occasionally I come across a bad magazine ad- one that I can't understand, despite gnawing at my top lip. Below is one such ad - for a brand named 'Breakaway'. This was a full page print ad in a recent edition of Victoria's Royal Auto magazine (a..
I review electricity provider Powershop. Learn the 10 second calculation you can use to see if Powershop will save you big money. I did and was blown away - hence this review.
Well, another Black Friday has come and gone to cheers within the media. Maybe you yourself picked up a bargain on electronic goods, music or perhaps a fancy shirt. But are Black Friday sales events really a big win for business? If you listen to..
When I mention AAMI car insurance, the first thing you’d probably think of is Rhonda and Ketut. They’re the stars of a popular AAMI ad campaign that has been running for over a year now. Now whether or not Rhonda and Ketut have overshadowed AAMI..
After a huge blitz earlier in the year, Advertisements by Vitamin company Swisse seem to have largely dropped off our screen. I’ve previously discussed multivitamin endorsements before. This article is about the battle to embed a perception..
No. No. Naw. No. Don’t buy fake reviews for your business. You’re playing in dangerous waters. Yes, reviews are huge endorsements of your products and can help sway people to purchase your products that would otherwise be non-committal. But..
I often see bad ads. Usually I just skim over them or shake my head wondering whether the client knows they are wasting money. But occasionally – very occassionally – I come across an ad that is so bad it makes me stop, stand up and..
I’ve seen some stupid decisions. And I’m not talking those online text formatting mistakes I see every day. I mean, something big. There’s one recent decision I witnessed that one made me physically stand up and declare ‘this is the..
Let’s put it simply – no one can guarantee you a top Google ranking. Because… they can’t control how Google ranks websites. Anyone that says they can guarantee a Google website ranking is either: Talking about listing you..
Credibility and trust. It takes a lifetime to build and an instant to shatter. You need to understand that your credibility is one of your strongest assets in business. People will back you if you’re credible. People will disown you if..