If your a small business owner that emails customers, your email address can speak volumes about your professionalism, your approach to business and your tech savvy-ness.
Seriously, You Still Use @hotmail @yahoo or @gmail?
If you are a small business owner that communicates with customers through a @hotmail, @yahoo or @gmail email address, I am going to throw a hot jam donut at you. And angle it so the hot jam bit hits your skin… then hits the ground so you can’t even eat the donut. What are you doing? It’s at least 2011 (Just trying to future proof this article).
People want confidence that the businesses they are dealing with knows its stuff and can come through with the goods. Shoppers don’t want some shonky operator who might go belly up next Tuesday. Representing your business through a free email account such as @hotmail.com screams backyard operator. The kind that operates on a shoe string budget, perilously close to foreclosing.
Sure you could be a backyard operator operating on a shoe string budget, but you want to give the perception that you operate a well oiled machine that is trustworthy and kicks butt.
ok, ok. If you don’t have a website and you mainly send email correspondence to other businesses (that don’t buy from you) I slightly forgive you for holding onto your free address.
Getting a Professional Email Address is Easy
If you have a website, take advantage of your website hosts capability. You’ve paid for it. These days, setting up an email account to be @yourdomain.com only takes a few clicks. Your website host should either be able to set this up for you, or at least flick you some instructions to lead you on your merry way.
What’s Your Email Username?
A username provides customers context. Sure, if you’ve got a small business, I recommend simply having your first name, as it’s more friendly – i.e David@MySite.com. As you add other users, follow the same protocol, so that consistency can pay off.
But if you operate a larger business, or have multiple users look after the same inbox, it may be more appropriate to use a customer service identifier such as
Just ensure the username of the email address(es) you use are relevant to your customers and reflective of the activity they operate in. Also, for sensitive topics, don’t go ahead and create an inbox named either Complaints@Mysite.com or Resolutions@MySite.com as this either gives the impression you get a lot of complaints, or confirms to customers that they actually do have a complaint.
Growing your small business,
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