To embrace the power of Photoshop or a Photoshop alternative (Paint Net) you need to understand and be using layers. Fortunately, layers are a simple concept to grasp. Layers allow you to independently edit and move separate elements items in your artwork. In artwork terms, a layer is best described as a sheet which can [...]
What is the Difference Between a JPG, GIF, TIFF, PNG and EPS?
June 6, 2010 By 7 Comments
How confusing are image files these days? There are JPGs, TIFFs, GIFs and PNGs. If you don’t have a background in image manipulation it can be difficult to understand the difference between a JPG, GIF, TIFF, PNG and EPS. Surely there’s not that much difference? Well yes actually. If you don’t know what you’re doing [...]
Logo Specifications: Don't Pay Up Until You Read This
May 31, 2010 By 9 Comments
Congratulations. You’ve assessed the work of your logo designer and have settled on a great logo for your small business. But before you sign the cheque, you need to secure your logo design specifications. Taking the time to ensure you have documented all your fonts, colours and files will save you a big headache in [...]
Logo Design: Assess the Work of Your Designer
May 24, 2010 By 4 Comments
There’s been many words dedicated to finding a great logo designer and downloading a free logo design brief. However there is not much direction given to how to assess the work of your logo designer. Sure, logo design is best left to the experts. However you still need to establish a framework to encourage production [...]
Elance: Where to Find a Great Logo Designer
May 17, 2010 By 8 Comments
Now you’ve identified the benefits of small business outsourcing and enthusiastically downloaded your free logo design brief, we need to switch on our search lights and scout for a great logo designer. Time to do some easy research from the comfort of your chair. Grab a coffee. How Not to Find a Logo Designer First [...]
Free Logo Design Brief: Download Yours Now
May 8, 2010 By 5 Comments
I’ve covered the fundamentals of a good logo, now it’s time to get involved in the process of creating a great small business logo. Chances are you are not a logo designer. I’m not either. So your best bet is to complete a logo design brief and outsource your logo design to an expert. I [...]
Argh! 15 Mistakes That Damage Your Small Business
April 29, 2010 By 8 Comments
You put in incredible hours to build your small business brand. Don’t let small mistakes blow all your hard work and make you look second rate. The following are a list of 15 areas that many small business owners neglect, costing them dearly. If you fail in these areas, customers are not forgiving. It’s a [...]
Your Logo: 3 Design Fundamentals You Must Conquer
April 15, 2010 By 12 Comments
A logo is a graphic emblem that represents your brand and therefore your small business. A logo is the shorthand that immediately identifies your small business among a sea of competition. A logo is not a brand name. A logo is representative of your brand name. Where your brand name can exist in a verbal [...]
Eureka! Finding your Unique Selling Point
April 8, 2010 By 7 Comments
As discussed in what’s a unique selling point, your unique selling point is your differentiator which separates you from your competition. Now we know how important this differentiator is to your small business, it’s now time to get to work and determine your unique selling point. What Isn’t a Unique Selling Point Before you start [...]
What’s a Unique Selling Point/Proposition?
March 31, 2010 By 7 Comments
Your small business needs to be remarkable. It needs to stand heads and shoulders above your competition. When customers actively compare your small business to your competition, you want them to be compelled to choose you to the exclusion of everyone else. Sounds right? To do this, you need to be able to find your [...]
Hi, I'm David Moloney, the writer at Small Business Planned. I want you to get the best out of your small business. To make your friends, relatives and accountant look at your business with envy