Last night I watched Novak Djokovic win the final of the 2012 Australian Open. It was the longest tennis match in Australian Open history (5hr 53 minutes). Apparently the longest professional tennis match was a shade over 11 hours and was played..
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What is the Gruen Transfer?
Gruen transfer, sounds like a funny name right? Almost like a kind of beer. But what is the Gruen Transfer? Actually it’s a term coined by the Austrian architect Victor Gruen and it’s all about influencing shopping centre design to maximise..
Your Email Address Sucks
If your a small business owner that emails customers, your email address can speak volumes about your professionalism, your approach to business and your tech savvy-ness. Seriously, You Still Use @hotmail @yahoo or @gmail? If you are a small..
Office Artwork: Doing it Yourself
If you’ve got a customer facing business, chances are you’ve got a physical location. As noted in 15 mistakes that cost your small business, business – customers view your store and your brand as one in the same. A dilapidated..
Gary is the Most Successful Man in the World
Have you met the most talented person in the World? His name is Gary. Gary runs a successful accounting firm, has generated millions in game changing marketing campaigns and has personally built global IT infrastructure for Coca Cola. Gary also..
Small Business Consistency Pays Off
Small Business Branding consistency is one of the most fundamentally important factors in the keys to your business success. If you want to be known for a level of quality or for being a business that delivers something different, you need to back..
80 20 Rule: Pareto Principle
Have you heard of the 80 20 rule? Well, it’s official name is the Pareto Principle, named after the economist Vilfredo Pareto. The principle has been used successfully by Microsoft, 37signals and Tim Feriss to allocate effort for maximum results...
10 Questions to Answer Before You Buy Images
Now that it’s easy to find free images for commercial use, your communications can be improved tenfold. Well almost. Sure, there are millions of images to choose from – but with choice comes responsibility. It’s important to choose the right..
Why Your First Sale is The Most Important
The first purchase a new customer makes with you is the most important transaction you’re going to have with them. So much is riding on its success. If your customer’s first purchasing experience meets or surpasses their expectations, they are..
6 Horrible Text Formatting Mistakes That Cost You
Have you ever stumbled across some great information, only to be faced with really bad text formatting? What a downer. Don’t let this happen to you. Just like other mistakes you can make in small business, this is a horrible no no that can be..