Positioning is the personality and perception of your small business. Put simply, it's the space that your small business and brand occupies in the mind of your customers. You can’t tell customers what they should think of you. You can only..
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Successfully Choose a Great Business Name
A brand is the shorthand for your business. And it has a strong emotional attachment. So how do you ensure your brand name has the best chance of making your customers swoon? For every powerhouse brand like Rolex and Sony, there’s millions of..
What is a Brand Name? It’s Everything
In essence a brand is a label, which represents the promises your business pledges to deliver. This could be a promise of quality, competitive prices, convenience, fun, nostalgia or prestige. If you successfully choose a great business name, the..
The Keys To Small Business Success
Success in small business is far from easy. In fact, it's extremely difficult, especially if your small business is built on shaky pillars. If your business is not built on these two key pillars it will just be drifting with the current with barely..