To embrace the power of Photoshop or a Photoshop alternative (Paint Net) you need to understand and be using layers. Fortunately, layers are a simple concept to grasp. Layers allow you to independently edit and move separate elements items in your..
Blog
What is the Difference Between a JPG, GIF, TIFF, PNG and EPS?
How confusing are image files these days? There are JPGs, TIFFs, GIFs and PNGs. If you don’t have a background in image manipulation it can be difficult to understand the difference between a JPG, GIF, TIFF, PNG and EPS. Surely there’s not that..
Logo Specifications: Don’t Pay Up Until You Read This
Congratulations. You’ve assessed the work of your logo designer and have settled on a great logo for your small business. But before you sign the cheque, you need to secure your logo design specifications. Taking the time to ensure you have..
Logo Design: Assess the Work of Your Designer
There’s been many words dedicated to finding a great logo designer and downloading a free logo design brief. However there is not much direction given to how to assess the work of your logo designer. Sure, logo design is best left to the experts...
Elance: Where to Find a Great Logo Designer
Now you’ve identified the benefits of small business outsourcing and enthusiastically downloaded your free logo design brief, we need to switch on our search lights and scout for a great logo designer. Time to do some easy research from the..
Free Logo Design Brief: Download Yours Now
I’ve covered the fundamentals of a good logo, now it’s time to get involved in the process of creating a great small business logo. Chances are you are not a logo designer. I’m not either. So your best bet is to complete a logo design brief..
Argh! 15 Mistakes That Damage Your Small Business
You put in incredible hours to build your small business brand. Don’t let small mistakes blow all your hard work and make you look second rate. The following are a list of 15 areas that many small business owners neglect, costing them dearly...
Your Logo: 3 Design Fundamentals You Must Conquer
A logo is a graphic emblem that represents your brand and therefore your small business. A logo is the shorthand that immediately identifies your small business among a sea of competition. A logo is not a brand name. A logo is representative of your..
Eureka! Finding your Unique Selling Point
As discussed in what’s a unique selling point, your unique selling point is your differentiator which separates you from your competition. Now we know how important this differentiator is to your small business, it’s now time to get to work and..
What’s a Unique Selling Point/Proposition?
Your small business needs to be remarkable. It needs to stand heads and shoulders above your competition. When customers actively compare your small business to your competition, you want them to be compelled to choose you to the exclusion of..